Handspring SWOT Analysis :: Business

Handspring SWOT compendiumStrengths1. Strong get on with of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan atomic number 18 considered industry leaders. In fact they had been credited with revive the handheld compute industry. The Palm Pilot which they wear outed was the most favored growth project in computing history.2. Good brand identity, voiceless reputation. By the summer of 2000, Handspring had a 40% market sh are. There was a four calendar month backlog in orders when Handspring first entered market.3. Integration of computer hardware and software for expertness of phthisis. Handspring had a license for the Palm operating system. Hawkins created what he called a realistic corporation to bring hardware design and manufacturing companies in concert to bring the product to market. Also unlike Palm, Handspring had their hardware and software developer working(a) together to develop a communicator that addressed how people actually use their wireless devices. In developing the Treo, Handspring employed ethnographer who observed how people apply their cell shout outs and organisers.4. A company with focused products. The Visor origination was move to have a large market share in the PDA user market. The Treo line was to focus on the increasing functionality by trustfulness PDAs with Cell retrieve technology to become a communicator.5. Convenience seen in all in one Treo product. Phone + organizer + e-mail + weave Weaknesses1. Inability to pock from competitors. The Palm OS had been licensed to many companies and make up the king of beastss share of the PDA business. All of the major competitors have the same OS.2. Low expertise in other areas and functionality. A Strand Consulting identify stated that handspring would have difficulty surviving the adroit phone market because the lack experience in the mobile phone market.3. Profit margins are shrinking despite an 18% increase in sal es. This was a pass on of downward pricing pressures from an increasing amount of competitors. 4. split focus of Harkins. Harkins had of late formed the non-profit Redwood Neuroscience Institute to pursue his long passion for wit research. This of course meant that he no longer ampere-second% focus on Handspring. Opportunities1. The handheld industry is still changing and before long no company is standing on stable ground.Handspring SWOT Analysis Business Handspring SWOT AnalysisStrengths1. Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan are considered industry leaders. In fact they had been credited with reviving the handheld computing industry. The Palm Pilot which they developed was the most successful product launch in computing history.2. Good brand identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market.3. Integrat ion of hardware and software for ease of use. Handspring had a license for the Palm operating system. Hawkins created what he called a virtual company to bring hardware design and manufacturing companies together to bring the product to market. Also unlike Palm, Handspring had their hardware and software developer working together to develop a communicator that addressed how people actually use their wireless devices. In developing the Treo, Handspring employed ethnographer who observed how people used their cell phones and PDAs.4. A company with focused products. The Visor line was continued to have a large market share in the PDA user market. The Treo line was to focus on the increasing functionality by combine PDAs with Cell phone technology to become a communicator.5. Convenience seen in all in one Treo product. Phone + organizer + e-mail + Web Weaknesses1. Inability to differentiate from competitors. The Palm OS had been licensed to many companies and made up th e lions share of the PDA business. All of the major competitors have the same OS.2. Low expertise in other areas and functionality. A Strand Consulting report stated that handspring would have difficulty surviving the smart phone market because the lack experience in the mobile phone market.3. Profit margins are shrinking despite an 18% increase in sales. This was a result of downward pricing pressures from an increasing amount of competitors. 4. Divided focus of Harkins. Harkins had recently formed the non-profit Redwood Neuroscience Institute to pursue his lifelong passion for brain research. This of course meant that he no longer 100% focus on Handspring. Opportunities1. The handheld industry is still changing and currently no company is standing on stable ground.