Fasion Brand-Zara

Title Examine the underlying factors in the rate of f miserable victory of a well-known dash pock of your choice and assess the extent to which the brands success looks set to continue. Word counts 1218 This essay will forego a well-known fashion brand, ZARA, and illustrate the underlying factors in the current success of its company. Meanwhile, it will also evaluate ZARAs prospective developing and provide possible strategic suggestions.Established in 1963, Inditex group is one of the largest fashion retailers, welcoming customers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara shell and Uterque boasting 5. 618 stores in 84 markets across the world, and operating in framework design, manufacturing and distribution. Figure shows that the subordinate brand of Inditex group, Zara, contributed two thirds of the Group turnover (Annual Report, 2011) and proceed to develop in a flourishing tendency.Meanwhile, it has been develope d in a mushroomed tendency across the world within a short power point of time since 1975. ZARA places the customer in the central position of its marketing solicitude and its entire craft model, which consists of attractive design follow the fashion trend, manufacturing in a relatively high quality, distribution in an effective charge and sales with a worldwide distribution network. (http//www. zara. com/webapp/wcs/stores/servlet/category/cn/en/zara-I2011/11112/Company).Zara is aiming to change its unique concept by offering the latest fashion in relatively high quality at affordable prices. What differentiates Zaras business model from that of its competitors which lead to success is the turnaround time, and the store as a source of information. Zaras vertical integration of design, just-in-time manufacturing, delivery and sales, flexible structure, low inventory rule, quick response policy and advanced information applied science enable a quick response to customers changi ng demands (Castellano, 1993).To sum up, there are leash main factors to ensure the success of ZARA, which are offering the latest fashion items at fair prices, rapidly putting items into market and employing test orders to ensure risk reduction, and realizing a three dimensional development. Firstly, most designers of ZARA are such young people who grow the unique creativity, discerning insight, sharp fashion mind with dye-in-the-wood of