'Terry Hill\r'

'Terry Hill, a professor at Oxford University argues that the criteria require in the mart (and identified by marketing) can be shared out into two groups:\r\n➢ An nine qualifier is a trace of a product or service that is required in order for the product/service to counterbalance be considered by a customer. ➢ An order victor is a characteristic that will win the conjure or customers purchase.\r\nOrder victors and qualifiers are both market-specific and time-specific. They run away in different combinations in different shipway on different markets and with different customers. While, some public trends exist across markets, these may not be stable over time.\r\nOrder Qualifier: close in of telephone company the main objective is to tally proper communication. In this sector some of the order qualifiers are Grameenphone, Robi, Citycell, Banglalink, Teletalk, Warid.\r\nOrder Winner: An Order achiever criterion depends on the cost of the product, product smel l and reliability, or any of the other dimensions developed earlier. In our country Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company (since 1989) of Bangladesh. For this reason it got some priorities in that time. precisely when GP (Grameephone) came into market in 1997 it became the order winner because of its strong and reliabile network. Grameenphone was the first company to introduce GSM engine room in Bangladesh. It also established the first 24-hour holler out Center to support its subscribers. It has now more than 28 million subscribers (as of October 2010). As of July, 2008 Citycell has 1.67 million subscribers.\r\nIt is Important to recollect that the order winning and order qualifying criteria may change over time. Professor Hill states that a firm must re-qualify the order qualifiers every daylight it is in business.\r\n'