Disneyland Resort Paris: the Challenges of Cultural Adaption

Disneyland Resort Paris: The Challenges of Cultural Adaption 1. How do the values and lifestyles of European consumers differ from those of consumers in the United States? Discuss the Disney failure to send out European consumers preferences based on their respective values and lifestyles. at that place are many unlike values and lifestyles between the European consumer and the American consumer. First, Europeans have different work schedules which mean that the contemporaries of the day for their meals are different. For example. Americans take more vacations for a shorter get of sentence. On the other hand, Europeans take fewer vacations, but they stop hard longer. What Disney fai guide to forecast in this travel factor was the heart holidays and the handed- bug out breaks that Europeans have throughout the year. Instead of heavily market those time periods, Disney spent more time looking at Americans travel periods which are definitely different in Eu rope. A difference is that European shops close down rough 12:30, usually for 1-2 hours. Disney failed to recognize this difference which led to a ample loss in their food receipts department. A second difference is that Europeans incorporate more alcohol into their farming more than Americans do.

This was a huge problem and a huge loss for Disney, when the restaurants did not offer alcohol on the bill since Europeans drink alcohol more casually than Americans. The construct of the restaurants was a problem aswell,because they used the same design as in America. The used American style that made the Europ eans consider the restaurants droll and exo! tic. Moreover, Euro Disney considered Europeans all the same in what concerns the eating style,habit.They delusive that everyone wants foodie meals which is not the case because many people,not the case for french people,spend a lot of money on air tickets, on tempt fees,resorts etc. Though Europeans are brand conscious, shut up they prefer national brands. So...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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