Regal Marine Case Study

Running head: CASE 1: PRODUCT liven AT REGAL MARINE Case 1: create initiation at munificent naval Jessica Beyer, David Brown, Nicole Manzano (Group C) Grand canyon University carrefourion and operations Management MGT 310 Jere Ferguson November 23, 2008 Case 1: Product Design at purple leatherneck Regal maritime is a heap that specializes in construct luxury gravy boats. by and by being in the industry for 30 stratums their company still faces several challenges every form in golf club to remain competitive in their industry. After reviewing their case look at it is authorised to realize how the concept of production living rung applies to Regal Marine Products, what strategy Regal uses to stay competitive, what potpourri of engineering savings is Regal achieving by using computer-aided design technology rather than traditional draught techniques and what atomic number 18 the promising benefits of the CAD design technology? Product Life bi beat Regal Marine knows that great products are the keys to success. With hundreds of competitors in the boat business, Regal Marine must work baffling to put forward apart and continuously introduce innovative, high-quality parvenu boats. each innovative product has a invigoration rack that loafer be divided into quartette phases: intromission, growth, maturity, and decline.

The concept of product life cycle applies directly to Regal Marine Products since their product’s median(a) life cycle is only about four years. hence they are determined to make sure that the new pr oducts they are developing have the potentia! l to be cost-effective and engage new technologies to expand their lifecycles. Further Regal Marine introduces on average four new models every year. It is important for the corporation to introduce new material every year so they can keep a competitive edge. The life cycle stage that is the most important for Regal Marine is the introduction stage. During this stage they must create an updated design on a current product and ensure that it is better and variant so it is appealing to...If you want to get a dear essay, establish it on our website: OrderCustomPaper.com

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