Airasia

Background of the Company. (i) Introduction of the association Air Asia is the most well-known air lane firm in Malaysia. It is one and solely Malaysian-based low- apostrophize air duct beau monde among Asian countries currently. AirAsia Berhad was formally established in wee 1993 and began fully in trading operations on 18 November 1996. It was in the beginning formed by DRB-Hicom, a government-owned conglomerate firm in Malaysia. But in was on the 2 December 2001 the skyway was bought by logical argument Air Sdn Bhd saving it from heavy debts. The possessor of Tune Air, and likewise the former Time Warner executive Tony Fernandes bought the airline for the token inwardness of one ringgit (about USD 0.26 at the time) with USD 11 zillion (RM40 one one thousand cardinal) worth of debts. Fernandes has transformed Asias airway travel since taking over AirAsia in 2001 and turned the company around by producing a profit in 2002 and launching new routes from its primaeval hub in Kuala Lumpur. It has undercut former monopoly operator Malaysia Airlines (MAS) with promotional fares as low as RM 1. He redefined air travel by sticking true to AirAsias slogan of Now everyone organize fly by implementing its vision that is to attain the lowest revel so that everyone can fly with AirAsia. Since, AirAsia has flown more than 100 million guests in less than nine years.

One of the mission of the company is to maintain the highest quality product, embracing technology to reduce equal and enhance service levels. It has broaden its marketing strategies to e-business level as through websit es where customers can book their tickets as! early as they could AirAsias main hub is the Low-Cost Carrier Terminal (LCCT) stubborn at Kuala Lumpur International Airport (KLIA). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru right Singapore and launched its first international flight to Bangkok. AirAsias registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport.If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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