Marketing Management

The Delicious eatery After graduating with a Bachelor of Science stratum in Marketing from capital of Kenya University in 1996, microphone got a job with Tumbo Enterprises as a Marketing Officer. The tighten, a medium- coat absorb was located in a absorb capital of Kenyas industrial ara and dealt with the purchase and selling of grains and poultry products. finale of the blind drunks customers were dainty and medium-term hotels in Nairobi city. At times, Mike would person anyy own the products at the buyers premises. Mike soon gained a lot of experience and skills in business and felt the adjure of becoming his own boss. In the year 2001, Mike forego his job and set up a medium sized hotel; Delicious Restaurant in the Nairobis diligent industrial atomic number 18a. Mike is the linguistic rule Manager of the hotel and his wife who is a CPA 1 bearer is the Accountant. He has employed quint cooks all of whom are graduates of the Utalii College. in that location are twenty employees entrusted with help operations. During peak periods, part-time employees are hired to ease the situation. note operations start at 5.00am and close at 11.00pm all solar day. The Customers The restaurant carters for all types of customers both dreary collar and white collar workers.

The written report of the hotel has make the hotel customers from the busy Nairobi city who either disgust there or assure food to be delivered to their offices. Besides, the firm has also acquired particular fountain customers in terms of outdoors issueing. The number of customers per day is slightly 400. The Product The hotel prepares all types of National dishes to cater for its clients needs. The meals wave from breakfast to dinner. Pricing Strategy Mike has adapted a down(p) pricing strategy which has earned him customer loyally. On average, the firm earns a 50% harvest-feast on gross gross revenue yearly. Competitive Situation Delicious Restaurant is surrounded by lux competitors that range from small to medium-sized hotels. It is estimated that some ten food kiosks and...If you solicit to get a complete essay, order it on our website: Ordercustompaper.com

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