Investigation for Magnesium Oxide

Hypothesis – The idea I aim to test in this experiment is the relationship between the mass of magnesium and mass of oxygen once the magnesium has been heated and reacted with the oxygen. There will be 3 variables in this experiment. The independent variable will be the mass of magnesium ribbon as different measurements will be taken and used for each trial. The dependant variable will be the mass of Magnesium Oxide, this is a measured variable as the mass of oxygen can be calculated and will enable us to determine the formula for Magnesium Oxide. The controlled variable is that the Magnesium used is possibly from the same ribbon and after being cut into lengths was stored in the same way in plastic containers. Preliminary – I originally did a preliminary test with Iron wool where we used a similar method but Testthe iron wool was held over the flame by tongs and not contained within a crucible. We learnt from this experiment the importance of the crucible to contain all of the metal for an accurate test because the iron wool broke off as it heated and we were left with a lot of the iron wool on the bench mats around the Bunsen burner so our calculation of the mass of iron oxide was not accurate as we had not contained all the wool and couldn’t accurately collect the pieces around that had come away, therefore no giving a true mass of Iron Oxide. Prediction – I predict that when the magnesium and the Oxygen combine and react together the magnesium will oxidise and become heavier. I expect to see a straight line pattern from these results as I believe the more Magnesium there is the more Oxygen it will take on to form the Magnesium Oxide and so believe the results should gradually get heavier and heavier as the Magnesium gets heavier and heavier. The equation for this investigation would be Mg + O2 ?MgO which would balance as 2Mg + O2 ? 2MgO. This is done as the Oxygen has two molecules which would need two Magnesium molecules to balance it out. The physical changes I expect to take place are heat and light as I expect the Magnesium to change colour as it is heated up and reacts with the Oxygen. The Chemical changes I expect to take place are that a new substance will be made and a new formula will be formed. A new substance will be made in the form of smoke and the new formula will be MgO. Apparatus – *Goggles*Crucible and Lid *Bench Mat*Tongs *Tripod*Varied lengths of Magnesium ribbon *Bunsen burner*Scales *Pipe-clay triangle*200g weight Method – All the apparatus was set up to ensure that the experiment was carried out safely. Goggles were worn and the bench mat was put in place in case any sparks or parts of the experiment went wrong to protect our eyes and the work surface. The tripod and pipe clay triangle were used to keep the crucible safely above the heat. The Bunsen burner was used to heat the magnesium and was set to a fierce blue flame. The crucible held the Magnesium above the Bunsen burner, and the lid contained as much smoke as possible to help the reaction to take place. The crucible lid and tongs were used to occasionally let in the oxygen and then replace the lid safely. The apparatus was set up as above and as per the diagram to being the experiment. I first checked the scales using a 200g weight to check their accuracy. When I weighed the 200g weight on the scales prior to the experiment the scales weighed in at 1. 038kg however, as this was a large weight by comparison to my crucible I didn’t account for this slight measurement in my results as I decided it would make the calculations too low as my crucible was only a fraction of the weight of 200g and so for the purposes of this experiment wouldn’t alter my results enough to justify it. I then measured the crucible without the lid to find out its mass (22. 27g), once recorded I then measured the Magnesium ribbon (0. 9g) I then measured the two together to check the accuracy and got a mass of 22. 56g which meant my previous measurements were reliable. The next step was to put the crucible with the magnesium inside and the lid on onto the pipe clay triangle above the fierce blue flame of the Bunsen burner. The lid remained on only except for occasionally lifting it and quickly replacing it to let more oxygen into the magnesium but to t ry and keep as much smoke in as possible. Once the Magnesium Oxide stopped smoking when the lid was lifted the experiment was complete and I turned off the flame and left the crucible to cool. Once cooled I weighed the crucible with the newly formed Magnesium oxide (22. 72g) and then was able to subtract my previous figure of 22. 56g from this to give a difference of 0. 16g. This 0. 16g was my mass of Oxygen. Results – It can be seen from the results that there is a direct relationship between the mass of Magnesium to start with and the mass of Oxygen in the Magnesium Oxide. Using my results I worked out the ratio between Magnesium and Oxygen, from these results it suggests that the ratio is 1. 2 moles of Magnesium to 1 mole of Oxygen. However you cannot have 1. of an atom and so these results can be rounded up to a ratio of 1:1 which would reflect the equation I had predicted of MgO. Conclusion – The mass of Magnesium got heavier in my experiment by 0. 16g because the Magnesium joined with the Oxygen. Other students’ result ranged from 0. 09 – 0. 46 and apart from one anomalous result the heavier the Magnesium was the higher the mass of Oxygen was. Each measure of Magnesium was only tried once and each measurement was done by an individual and so this may account for the random errors in our findings as shown on the graph, but overall our results were fairly evenly spread. From the results I was able to plot a straight line graph by using a line of best fit; which ran parallel to the theoretical line of best fit. My predictions for this experiment were right as the results show that the more Magnesium ribbon that was used the more oxygen was needed to react with it and so the gradient was steady at about a 450 angle gradually increasing in mass as the Magnesium mass increased. I would say there was one anomalous result as it was significantly below the line of best fit but this can be put down to a number of things such as different scales being used, different people doing each result or simple human error. Our line of best fit was slightly below the theoretical line of best fit for this experiment and I mainly believe this could be due to a systematic error such as the scales we used not being precisely accurate. This may however account for the systematic error of the line of best fit being lower than the theoretical line as that slight change along with random errors may have lowered the results; but the results were still valid as the line of best fit was parallel to the theoretical line meaning we had a constant of the scales being slightly light. As can be seen from the results of our Spearman’s rho and Chi Tests our results were within % of the theoretical results and so this suggests we did an accurate and valid test. We did the Spearman’s rho test as this is a measure of the linear relationship between the two variables and shows us that there is a connection between our results and the theoretical ones. The Spearman’s Rho test shows the accuracy of our res ults and our calculation came in at 98. 7% so it proves our results were very accurate. We did the Chi squared test as this determined whether there was a significant different between the theoretical frequencies and the observed/practical frequencies comparing the validity of the results. At least 95% result in the Chi-squared test would prove to be valid and our result was 99. 99% so it shows our results were definitely valid according to the chi-squared test. We did the Spearman’s and Chi-squared tests via the Excel calculations as shown on the table of results. Evaluation – Overall our results were very accurate but there were some random and systematic errors which could be reduced or resolved if we did further experiments. We could have done re-tests for all the Magnesium masses and taken a mean average of those results to get a more accurate reading this would possibly have reduced any systematic errors. I made the test fair by taking the measurements of the crucible and lid and keeping them the same so that I can compare the results between the Magnesium and Oxygen. Also if the same person had carried out each experiment instead of each student doing a different measurement it may have been more accurate as the method may have changed slightly between each student, for example, one person may have lifted the lid a lot more frequently of for longer periods than another. The difference in the scales will also account for the systematic error as shown on the graph. Also the amount of smoke which was let out during each experiment will have varied between each student as the results were being gathered individually and the amount of smoke which escaped may account for some random errors within our results which is why our results are not all as in line as the theoretical results. And e had to find a line of best fit rather than a clear line which went through each individual result as the theory would suggest. If I were to do this experiment again I would repeat the tests with each mass of Magnesium and take a mean average so as to achieve a more accurate result I would also ensure that each mass of magnesium was the same; as in our experiment some students coiled the Magnesium up in the crucible and others ripped it into little strips. By placing the Magnesium in the crucible in different ways it may affect how much oxygen can get to the ribbon, if it is coiled up for example it may need to be prodded and moved to allow all the Magnesium to have exposure to the Oxygen whereas the smaller strips may be more exposed without as much intervention. On both accounts though if you do need to prod the magnesium in that time you may be letting a lot of smoke out as the lid would obviously need to be off the crucible and so this would also need to be taken into consideration. This is why if the magnesium was placed in the crucible in exactly the same way it would make the results more accurate. To take it one step further you could time the lifting of the lid to make it more accurate, for example, lifting it every 30 seconds for a period of say 2 seconds would mean that each mass of Magnesium would be getting the same time exposed to the oxygen and so a more accurate reading of the amount of Oxygen it gains would be achieved if this was carried out with a stop watch. Also if I were to improve the investigation for next time I would increase the number of Magnesium Masses used to gain a more accurate result and having more results would also make any anomalous results stand out and also expose more random and systematic errors which could be dealt with.

Language of Politics Essay

Webster’s Encyclopedia defined language, from Latin lingua, â€Å"tongue†, as basically the mode by which humans express themselves vocally and communicate with others. It is the expression and communication of emotions or ideas between human beings by means of speech and hearing, the sounds spoken or heard being systematized and confirmed by usage among a given people over a period of time.[1] The art of using language in such a way that meaning is either limited or produces a new connotation, have only one purpose, that is, to manipulate people in believing other concepts or meanings so that people will not put into bad light or decipher correctly previous actions that have adverse effects to the environment, to people or to the society. Some people believe that our civilization is degenerating and becoming more immoral as time passes us by and that our own language must inevitably share in the general collapse. As the environment continued to be destroyed by our reprehensible actions, surely the abuse of language is also one of the characteristics of a decaying society. Ultimately, the decline of language will have to be traced to its political and economic causes. Language becomes ugly and inaccurate mainly because our own thoughts have become dull and foolish and frivolous. Manipulation of language to cover certain ugly deeds or to paint rosy pictures so as to maintain people support and economic stability is fast becoming the norm in today’s everyday communication. In George Orwell’s †Politics and the English Language†, two qualities that emerged among the five specimens of the English language as it is habitually written are (1) the staleness of imagery; and (2) the lack of precision. He explained that the writer must have a meaning and yet, cannot express it properly or expresses it in such a way that it gives a whole new connotation. The writer might be indifferent to what he is saying and doesn’t care if he is understood at all. Orwell said that this combination of vagueness ad sheer incompetence is one that is most unmistakably marked in terms of characteristics of modern English prose and of any kind of political writing. As soon as topics for discussion are raised, the concrete become abstract and no one seems able to think and speak words that is not hackneyed or trite. Orwell enumerated four tricks by which prose construction is habitually evaded: (1) Dying metaphors – assists thought by evoking a visual image but also a metaphor that is technically â€Å"dead† (e.g., iron resolution) has in effect, reverted to being an ordinary word and can be used without loss of vividness, metaphors that are usually used to save people from inventing new words (e.g., toe the line, stand shoulder to shoulder with, play into the hands of, etc.); (2) Operators or verbal false limbs – saves the trouble of choosing appropriate verbs and nouns and at the same time, pad each sentence with extra syllables that gives it an appearance of symmetry (i.e., render inoperative, militate against, serve the purpose of, etc.); (3) Pretentious diction – words like phenomenon, element, individual, objective, categorical, liquidate, etc. are used to dress up simple statements and give an air of scientific impartiality to biased judgments. Adjectives such as epoch-making, epic, historic, unforgettable, inevitable, etc. are words used to dignify the sordid process of international politics; and (4) Meaningless words – words and passages that are almost lacking in meaning are used (e.g., romantic, plastic, values, human, sentimental, natural, vitality, etc. are usually used in art and literary criticism.[2] Orwell provided a clear and detailed explanation as to the means by which people can destroy the usage of language through the four tricks that was enumerated above. Language can be made lively and interesting, and it can be used with malice and intention to cloud people’s perception of things and events that may be detrimental to some individuals, groups or organizations. What is language of politics? It is basically a term used to describe political or social consequences of linguistic differences between people, or on certain occasion, the political consequences of the way a language is spoken and what words are used.[3] Language, based on early definition, can be a speech of a particular nation or any means of passing on one’s thoughts or feelings to others. It is like a person such that over time, it grows and develops, changes as society changes. Often, society (particularly those in politics) uses language or words as weapons. It is used to make someone feel inferior or to hide something that will be detrimental to someone’s wellbeing. Language basically defines who we were, what we are and where we are going (direction). With its power to devastate and its power to influence, language continually evolves and changes, as the society and the environment changes.[4] For politicians, language is indeed a weapon. Creative and apt usage may cause â€Å"death† on political issues or aspirations. It may be used to cover devious acts and horrendous mistakes so that the citizenry will be clueless. Nowadays, an entire art of using language to manipulate citizens’ knowledge and inputs regarding politics has developed. Language is oftentimes used to hide mistakes or to cloud the people’s better judgment. By using misleading language like jargon, confusing syntax and hypersensitivity to very narrow definitions, politicians are able to make people believe in lies or make them act in such a way that will be greatly beneficial to the political position of a candidate. One example of this is when then Secretary of State, Alexander Haig (1981) manipulated words because he was to explain to Congress why a group of Salvadoran soldiers trained and equipped by the United States had brutally raped and killed four American nuns. Haid used every language trick imaginable to suggest that the nuns actually got involved in an â€Å"exchange of fire† with the soldiers such that the image of nuns fighting with soldiers almost obliterated the fact that a crime was committed against the nuns. This is an example of how language can be manipulated to suit the needs of the politicians.[5] Politicians also mislead its citizenry by using jargon. Jargon refers to the confusing labels that are often attached to things. This is used so that those who are knowledgeable will know precisely what is being referred to. To use it with dishonesty and deceitfulness in mind, jargon is oftentimes used to confuse people with very formal sounding language. One example of this is when a doctor tells a patient that she has â€Å"sever abdominal distension†, encouraging the patient to spend more for her hospitalization, little knowing that it just means she is experiencing â€Å"cramps†. This is oftentimes utilized during wartimes (e.g. during the Gulf War) by politicians to report about â€Å"targets being serviced† which only meant that something possible containing people in it was destroyed. William Lutz, in his book titled Doublespeak, gave another example on the usage of jargon to mislead people. He cited a US$2,043 dollar â€Å"hexaform rotatable surface compression unit†, which â€Å"suffered dramatically degraded useful operational life† when it â€Å"underwent catastrophic stress-related shaft detachment†. Upon hearing this, people will naturally think that the government should be more careful in buying such units when in actuality, it only meant a nut that has a value that is much too costly for comfort.[6] Another way of deceiving the people is when politicians use confusing syntax. Syntax basically refers to grammar and certain grammatical structures can be used to misinform and mislead people. One mistake that was covered up by using syntax was the aborted hostage rescue effort in Iran during the hostage crisis of the 1970’s. The presidential spokesman dispatched to â€Å"inform† the public of the circumstances explained that something had happened, but nothing really happened, there were or were not casualties and the US may or may not have been involved. Lutz came up with another example wherein it shows that politicians try to avoid being pinpointed as the author of bills that invariably raise taxes. Draft tax laws like â€Å"in the case of a partnership with a taxable year beginning 1 May 1986, if such partnership realized net capital gain during the period beginning†¦then such partnership may elect to treat each asset—as having been distributed to the partners†¦Ã¢â‚¬  The readers simply lose track of what is being discussed and are left with no choice but to just accept what is being reported.[7] By using very narrow definitions, politicians are able to effectively deceive people. A politician may apply a rarely used definition to mislead or use a term in its strictest sense while everyone else assumed that the more far-ranging definition applied. One example of this is when President Bill Clinton explained that â€Å"there is no sexual relationship†. Americans assumed that his â€Å"is† also referred to the past and that there has never been any sexual relationship when in fact, he meant that literally at that moment, there was no sexual relationship. Another example is when a plane crashed due to a propeller that fell off and was explained in an FAA report as a case of â€Å"uncontained blade liberation†. The horrible effect of incompetence is thus hidden in a term of â€Å"blade liberation†, misleading people to think that nothing untoward happened. Politicians have so much power when they use language in misinformation and deceit. People will just have to be constantly aware when they are being given jargons, syntax and very narrow definitions that are confusing and vague, making them robots that are programmed to accept and believe according to the whims of those who are in the position of power. References Anderson-Krome, Christopher W. What is Language? Retrieved 30 May 2007 from http://www.sebsteph.com/Professional/Bart’s%20class/Rankenfall99/candersonkrome.html. Language. Webster’s International Dictionary. 1998. Trident Press International, Florida USA. p716. Language politics. Retrieved 30 May 2007 from http://en.wikipedia.org/wiki/language_politics. Orwell, George. Politics and the English Language. 1946. Retrieved 30 May 2007 from http://www.mtholyoke.edu/acad/intrel/orwell46.html. Sample Essay. The COC Guide to Writing: Online Edition. Retrieved 30 May 2007 from http://www.coc.cc.ca.us/departments/ENGLISH/Guide/wizard1_200-599/500-599/517b.html. [1] Language. Webster’s International Dictionary. 1998. Trident Press International, Florida USA. P716. [2] Orwell, George. Politics and the English Language. 1946. Retrieved 30 May 2007 from http://www.mtholyoke.edu/acad/intrel/orwell46.html. [3] Language politics. Retrieved 30 May 2007 from http://en.wikipedia.org/wiki/language_politics. [4] Anderson-Krome, Christopher W. What is Language? Retrieved 30 May 2007 from http://www.sebsteph.com/Professional/Bart’s%20class/Rankenfall99/candersonkrome.html. [5] Sample Essay. The COC Guide to Writing: Online Edition. Retrieved 30 May 2007 from http://www.coc.cc.ca.us/departments/ENGLISH/Guide/wizard1_200-599/500-599/517b.html. [6] Sample Essay. Ibid. [7] Ibid.

Marx on Wage and Capital

7 PAGES 3,380 WORDS Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of exchange, the conditions under which feudal society produced and exchangedâ⠂¬ ¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as they overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. 6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three p rincipal architects of modern social science. 8] Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of exchange, the conditions under which feudal soc iety produced and exchanged†¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as hey overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. [6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the b ourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three principal architects of modern social science. 8] Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain s tage in the development of these means of production and of exchange, the conditions under which feudal society produced and exchanged†¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as they overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. 6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three p rincipal architects of modern social science. 8] Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of exchange, the conditions under which feudal soc iety produced and exchanged†¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as they overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. 6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three p rincipal architects of modern social science. 8] Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of exchange, the conditions under which feudal soc iety produced and exchanged†¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as they overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. 6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three p rincipal architects of modern social science. 8] Marx argued that capitalism, like previous socioeconomic systems, would inevitably produce internal tensions which would lead to its destruction. [3] Just as capitalism replaced feudalism, he believed socialism would, in its turn, replace capitalism, and lead to a stateless, classless society called pure communism. This would emerge after a transitional period called the â€Å"dictatorship of the proletariat†: a period sometimes referred to as the â€Å"workers state† or â€Å"workers' democracy†. 4][5] In section one of The Communist Manifesto Marx describes feudalism, capitalism, and the role internal social contradictions play in the historical process: We see then: the means of production and of exchange, on whose foundation the bourgeoisie built itself up, were generated in feudal society. At a certain stage in the development of these means of production and of exchange, the conditions under which feudal soc iety produced and exchanged†¦ the feudal relations of property became no longer compatible with the already developed productive forces; they became so many fetters. They had to be burst asunder; they were burst asunder. Into their place stepped free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class. A similar movement is going on before our own eyes†¦. The productive forces at the disposal of society no longer tend to further the development of the conditions of bourgeois property; on the contrary, they have become too powerful for these conditions, by which they are fettered, and so soon as they overcome these fetters, they bring order into the whole of bourgeois society, endanger the existence of bourgeois property. 6] Marx argued for a systemic understanding of socio-economic change. He argued that the structural contradictions within capitalism necessitate its end, giving way to socialism: The development of Modern Industry, therefore, cuts from under its feet the very foundation on which the bourgeoisie produces and appropriates products. What the bourgeoisie, therefore, produces, above all, are its own grave-diggers. Its fall and the victory of the proletariat are equally inevitable. —(_The Communist Manifesto_)[6] On the other hand, Marx argued that socio-economic change occurred through organized revolutionary action. He argued that capitalism will end through the organized actions of an international working class: â€Å"Communism is for us not a state of affairs which is to be established, an ideal to which reality will have to adjust itself. We call communism the real movement which abolishes the present state of things. The conditions of this movement result from the premises now in existence. [7] While Marx remained a relatively obscure figure in his own lifetime, his ideas and the ideology of Marxism began to exert a major influence on workers' movements shortly after his death. This influence gained added impetus with the victory of the Bolsheviks in the Russian October Revolution in 1917, and few parts of the world remained significantly untouched by Marxian ideas in the course of the twentieth century. Marx is typically cited, with Emile Durkheim and Max Weber, as one of the three p rincipal architects of modern social science. [8]

How Unsuitable Diet Contributes to Illness & Diseases Assignment

How Unsuitable Diet Contributes to Illness & Diseases - Assignment Example It will require determination and discipline to gradually learn and become familiar with nutrients per food item. Then careful, intentional planning of what to purchase, cook, and eat will have to be practiced. This research paper simulates nutrient requirements per age and sex assuming an activity level that is low. It also took random samples of the usual food intake and computed the nutrient contents. This was thereafter compared with RDIs corresponding to the person involved considering their ages, sex, and sample favourite meals. Results of random sampling showed an imbalance in one or more nutrients per day. This means there is a need for planning ahead about what meals to take the following days in order to balance the nutrients and prevent a build up of excess nutrients. Introduction Last year, Dr. Brewer, Sarah (2011) reported an alarming report about the most common causes of death in UK. She said that the majority or a total of 70,196 was due to heart disease and over 25% was due to various types of cancer. Such diseases could have been prevented for a much longer number of years if proper diet and lifestyle were followed. Heart failure is a result of having a malnourished heart with dead cells. Eating at least one gram of fish with Omega 3 instead of smoking could maintain a healthy heart. Dr. Sharma, Rekha (2009) also recommended proper diet as one of the major guidelines. She was referring to low-fat intake, especially saturated fats and cholesterol, and less salt (less than 6 grams per day, preferably 2.3 gms. or less) or less salty food because these two cause hypertension. Furthermore, alcohol should be taken in moderation. And every person should exercise about 30 minutes per day. This paper focuses on poor diet as cause of a variety of diseases. It explains why unsuitable diet leads to different possible diseases. Aim With the aim of discovering what are the common reasons why improper diet or unplanned food intake results in meeting one or m ore diseases, this research paper seeks to forewarn people from all walks of life about failure to care about the right nutrition and combination of food to meet recommended dietary requirements. Because there are many possible combinations of food to meet the needed nutrients, the tools (mostly web links to programs) that can assist a person to determine the right alternatives are included in this project. Hypotheses The dietary requirements of individuals vary depending on the age, sex, and activity. Considering recommended daily intake (RDI) based on each of these demographics, calculations that are based on the findings of the Institute of Medicine Food and Nutrition Board, can be done to arrive at the needed calories, carbohydrates, protein, fat, fiber, vitamins, and minerals. There have been many scientific studies showing results of deviations from following the RDI or simply the result of lack of diligence to indulge in regular health maintenance. Such results can range from obesity, hypertension, heart diseases, malfunction of one major part of the body, to serious ailments like cancer, diabetes, and even early death Null Hypothesis Age, sex, and activity don’t matter in determining the proper diet that will avoid diseases. Another is that determining whatever should be taken will be too difficult for most people. And diseases happen by chance. These are the null hypotheses. Apparatus / Equipment Using

Strategy and the Management of Change Essay Example | Topics and Well Written Essays - 2000 words

Strategy and the Management of Change - Essay Example The company is a wholly owned subsidiary of the Lewis Trust Group Ltd. The diversified Lewis Trust Group operates in the retail, leisure, property and financial services industry (River Island, 2011). River Island has been present in the fashion retailing industry since the last six decades. The company is recognised for its elegant and reasonably priced fashion in addition to the exclusive touches the company gives to its fashion collection, making them standout from the other fashion retailers of the High Street (River Island, 2011). The company was established in the year 1948 in the form of a small store in London dealing with wool and ladies clothing. As the business expanded, the company started to focus only on ladies clothing and came to be known as ‘Lewis Separates’. By the year 1968, the company had around 70 stores in the UK. During the same time, Lewis Separates opened up few new concept stores with innovative designs and formats that were known as ‘Che lsea Girl’. Chelsea Girl was the foremost fashion boutique chain in the UK. In the year 1983, the company came up with men’s wear under the name ‘Concept Man’. Nevertheless, as a result of further progression, in 1988 the company evolved into theme store offering footwear, cosmetics, accessories, and men’s as well as women’s clothing and came to be known as ‘River Island’ (Competition Commission, 2004; Lea-Greenwood, 1993). The Environmental Analysis This section of the study would focus on the environmental analysis which would comprise of an assessment of the Political, Economic, Social, Technological, Environmental and Legal atmosphere affecting the United Kingdom where River Island is headquartered (Havergal & Edmonstone, 1999; Learn Marketing, n.d.). The United Kingdom offers a relatively stable domestic political environment to River Island. However, developed nations like the UK cannot contend with the developing countries in terms of low-cost manufacturing facilities and cheap labour. The regulations of the European Union impact the apparel industry of the UK in terms of minimum remunerations, fixed working hours and imports from across the EU boundary (Key Note, 2001). The economic environment of the UK would have an imperative impact on apparel stores like River Island. The rise in the prices of real estate particularly in the prime sites of the region might decelerate the store extension activity of River Island or might result in decrease in the floor space of the new stores. The augmentation in the oil prices would also increase expenses through the supply chain of the company. The potential economic depression in the region had lead to the decline in disposable income of the public on apparels and fashion products, causing a likely decline in the prospective market (Key Note, 2001). The major social trend prevalent these days is a shift towards lavish lifestyle and stylish clothing particularl y among the urban adults. The increased inclination of the public toward fashion garments and accessories have enhanced the necessity for product diversification amongst the apparel stores and River Island is no exception. The rapid technological advancement and the exceeding

Consumer protection in QATAR Essay Example | Topics and Well Written Essays - 750 words

Consumer protection in QATAR - Essay Example This is because these individuals cannot protect themselves. The laws protect consumer rights since they are government regulations (Howells and Stephen 86). Consumer protection is usually linked to ideas concerning consumer rights as well as other consumer organizations that assist consumers to make good choices while in the market place and also helps them in accordance to their complaints. A consumer is a person who buys services and goods for direct ownership or use. The intentions of a consumer are, usually, not to use the goods and services for manufacturing and production. Also, the consumer does not resale the goods. There are other organizations which also support consumer protection. They include self-regulating business organizations and government organizations (American Bar Association 138). Examples of self-regulating business organizations include ombudsmen, Federal Trade Commission, consumer protection organizations and agencies and Better Business Bureaus. Consumer protection leads to the development of a fair trading in the marketplace. Additionally, the laws protect the on-going businesses as well as the specific rights of consumers. These laws are also responsible for licensing, selling, buying and renting homes. They are, however, not involved in the profit legislation. The laws ensure that all products sold to consumers have the standard mark of quality (Jackson and Alison 219). The reason for insisting on high standard goods is to reduce the risk of consumers getting negative health effects from the goods and services. In order to be subjected to the mandatory standards, the product must meet the required degree of safety criteria. In case the products fail to meet the specified safety criteria, they are banned from sale. Consumer protection gives buyers the right to a refund in case an unsafe product is sold to them. The laws also issue a safety warning to the public to warn them about services and goods that pose safety risks to the

Construction and Maintenance of Building Essay Example | Topics and Well Written Essays - 1500 words

Construction and Maintenance of Building - Essay Example In addition, the primary source of energy for the building will be generated from a Combined Heat and Power (CHP) unit. Combined power and heat integrates the production of usable heat and power (electricity), in one single, cost effective and highly efficient process. The CHP system is sustainable, clean and renewable. CHP generates electricity while also capturing usable heat that is produced in this process its efficiency is greatly increased. This is unusual contrasts with conventional ways of generating electricity where heat is simply wasted and in the process impacting negatively on efficiency. In today’s coal and gas-fired power stations, up to two-thirds of the entire energy consumed get lost in such a way, frequently witnessed as a cloud of smoke rising from the cooling turrets, the process is very environmentally unfriendly. This will be a very eco-friendly aspect of construction as it is very efficient in its purpose and design. Sub-structure or Foundation- is the lower section of the building, located below the ground level and the damp proof course. A foundation is part of the structure that is in direct contact with the ground to which the loads are equally transmitted to the supporting surrounding soil. Shrinkable soils are those types whose contents are made up of more than 35% have a modified plasticity index greater or equal to 10% and of fine particles. The fine soil particles are having nominal diameters of 60 Â µm. Plastic index of a given soil is its measure of the change in volume potential that is determined by Atterberg Limits test. Soil particles whose nominal diameters after the test are greater than 425 Â µm are eliminated through sieving in advance. Particles with diameters smaller than 425 Â µm are promptly reported for Atterberg Limits test. The Plasticity index of the soil multiplied by the real percentage of particles with contents less than 425

The role of social networks in empowering consumers Literature review

The role of social networks in empowering consumers - Literature review Example Organizations, as a part of the current global business forum, are increasingly feeling the need for engaging with the community to which it provides its service. Companies realize that the societies within which these companies operate and the communities to which their customers belong, are an important element in their business decisions. This shows that consumers are increasingly becoming an important stake holder for business firms. Companies are responding to this new status of the consumers by utilizing in all possible channels to engage in consumer interaction. Therefore they feel the need to assess their response to the changing consumer preference and also the efficiency with which they are utilizing the social media. Background of the study The growth rate of social media shows an exponential trend and the main features in this platform are blogs, Twitter, Facebook, MySpace and LinkedIn. If this information is matched with statistical data it would be found that by the beg inning of the 2010, over 175 million users were already registered in the Facebook. This figure is slightly short of the total number of people living in Brazil (total Brazilian population was 190 million in 2009) and it is more than twice the German population (total population of Germany was 80 million in 2009) (Kaplan and Haenlein, 2010). During this period, a record amount of video content has been uploaded to the YouTube platform at the rate of 10 hours of content per minute. These platforms offer customers to receive variety of information and also join ongoing conversations with millions of other customers located in different parts of the globe. Hence rise of social networking sites have become a major topic of discussion in the business world. Consumers and social networking sites Tweets on Twitter and messages and updates on Facebook are the newest means of communication and the most convenient method of sharing news. These channels allow news to be shared in the structure of small bite-size messages. These message updates also allow the user to add links to various website pages or images to the message. Tweets are messages of less than or equal to 140 characters and the reader can get an overview of the message shared through the tweets by simply scrolling through the tweets. Any person can read these tweets (even if he or she is not an account holder on the Twitter) through their mobile phones or their computers. These Twitter tweets are short and precise and does not relate to the news at a deeper level, but, the reader can gain an overall broad knowledge about the happenings in the world in that particular day. This the most important use of the social networking sites these days. Consumers are careful about the choices that they make about their purchases but are not left with only limited amount of time to make purchasing decisions. Therefore more and more number of consumers are shifting their attention to the social media for gaining insight s on the most recent trends, views and briefs of experiences of the

Central Bank for GCC (Gulf Cooperation Council) Research Paper

Central Bank for GCC (Gulf Cooperation Council) - Research Paper Example The General Cooperation Council formed in May 25, 1981, according to NugeÃŒ e and subacchi (2008). It is a union concerned more of political and economic objectives. It is composed of six Arab states situated along the Persian Gulf. These states include Bahrain, Kuwait, Oman, Saudi Arabia, United Arab Emirates (UAE) and Qatar. This union was formed with the mind of achieving a myriad of objectives among them the establishment of a common currency. This meant that the states of the union had to decide on the currency to use, which had to be the only currency in circulation in the states. Hence, that objective of having a common currency resulted in a suggestion of the formation of the Central Bank of Gulf Cooperation Council (NugeÃŒ e & subacchi, 2008). The central bank of GCC was to be formed by the six states but unfortunately two states, in particular, Oman and United Arab Emirates, did not join in the central bank formation. Those two states had reasons for not joining in the council. Therefore, the central bank of GCC is a composition of Bahrain, Qatar, Saudi Arabia and Kuwait. The four states formed the common monetary union and a precursor to a Gulf Central Bank, in the march of 2010 (NugeÃŒ e & subacchi, 2008).... In short, it was up to achieving equality. The common currency adopted by the union was called Khaleeji. The currency was turned down by the sates that then resorted to one called Dinar (Muslemani, 1996). Qualification criterion However, for the states to qualify as member of the union, it was paramount that certain qualifications were met by the countries. The qualifications were six, and failure by any state to meet even one qualification rendered it not qualified as member of the union. The first one was that the inflation rate of any of the countries was not to exceed 2%. Banks (2006) argues that the 2% was the weighted average of inflation in Gulf Cooperation Council. According to Banks (2006) it was agreed that the inflation rate was not to exceed 8.91% for countries willing to participate in the union. Unfortunately, countries like Qatar and UAE exceeded the limit. Secondly, it was a requirement that the average short run rates of interest were to be maintained at an average o f at least three rates of interest added to 2% in every member of the union (Banks, 2006). The third element was that preserves of across border exchange were to account for goods to be imported for a time of not less than four months. This qualification was met by all the countries of the unification. This could be attributed to the large oil preserves present in the member countries. The fourth requirement was that it was compulsory for the countries to meet the public debt criterion. According to Filho and Filho, (2003) it was evident that all the member countries qualified, where no country’s ratios were above 60% of the Gross Domestic Product for the common state and 70% of gross domestic

Revolutionizing the Retail Sector Case Study Example | Topics and Well Written Essays - 1000 words - 1

Revolutionizing the Retail Sector - Case Study Example This system enabled merchants to changeover only parts that needed upgrade unlike the whole system in previous system. Motherboard and hard disk are removable for maintenance and upgrading to match with the latest and high performance blade. This makes retailers easily acquire high performance technologies while keeping conformations and fixings. This design decreased downtime and minimized cost and maintenance time. Blades can power and connect a variety of devices that enabled retailers to try new technologies while in store (Parry, 2011). These solutions offered by DigiPoS, are advantageous to the retailers compared to the later system that did shut down for a complete changeover. Changing the only parts of a system which needs upgrade is a great achievement as it allows the retailers continue serving their customer and no losses due to change over or loss of reputation. Since DigiPoS produced both hardware and software, an alternative of implementing the new technology could be, have a robust type of hardware that most software upgrades could not affect the performance of the whole system (Parry, 2011). DigiPoS could have made the hardware energy efficient with the required high technology capabilities and customize their software to offer solutions to the upgrade of their system unlike the hardware upgrades which caused closure of retailers businesses due to changeover of systems. This can be a good solution to the issue of upgrade. Make software upgrades match with the latest technology and only upgrade hardware at rare conditions with backups to enable retailers continue with their businesses unlike the later where they had to shut down for each upgrade. Most a times, upgrade of software does not affect much the performance of a system though change of configurations and compatibility might change. Quantum blade system is an upgrade of retail blade system with increased power efficiency and increased performance. Quantum blade runs on SSD made by Intel c ompared to retail blade that used rotating hard disk drives. These SSD used in quantum blade systems has no spinning parts and this increases the reliability and productivity of the systems. Quantum blade has a 60% reduction of power consumption compared to retail blade that increases the return on investment. Unlike retail blade systems, quantum blade have reduced carbon footprint, which saves a lot of cost. With better heat dissipation, there is a further decrease of the cost of ownership with the quantum blade systems. Quantum has a 30 percent increase in performance compared to the retail blade due to the introduction of the new processor. The storage of data in quantum has increased volumes due to flash drives added compared to retails blade (Digipos, 2013). Both quantum and retail blade systems have low consumption of power and decreased downtime. They also offer little time for upgrade or replacement as hard disk, power supply, and motherboard in both technologies. Furthermor e, both have a higher reliability due to the fan less power supply and capability of connecting a variety of devices powered by the Blade. Data storage and diagnostics due to the use of diskette on component flash drives. In addition, both systems have the capability of mounting on different locations depending on retailer’s wish (DigiPoS Store Solutions, 2013). Several methods said to help reduce the cost of owner

Case Discussions Statistics Project Example | Topics and Well Written Essays - 750 words

Case Discussions - Statistics Project Example Although Primus has excess capacity and is able to spare enough recourses for the job without closing other businesses and hiring additional staff means that the opportunity cost of Primus is zero Qualitative Factors that should be considered before making a decision on the job are The financial stability of the firm, these determine whether the firm will adopt a decision and remain financially stable. Consumers the target group in firms output, competitors this is the same firms in the market that produce the same product, this helps the firm determine its branding; and marketing techniques. Optimum profit and a breakeven point of the firm in order to reduce unnecessary losses (Nahmias, & Olsen, 2015). Case 2 a) The firm should identify its key the operations and quantify it in terms cost and time. Average time and cost of production of a product should be reflected in the profit of a particular product. The demand for the products in the market also should be taken into consideration as far as the profit and production are concerned. It is ideal for the company to identify less profitable and least demanded products them in the market and scrub in order to increase workforce per unit of production. This will lead to increased supply to counteract the demand in the market. The company should establish a way of minimizing the defectives as a way of making production effective minimizing time, labor, and cost incurred in the production of defective products; this will optimize the output of the products.

Advocating for the Inclusion of a Person Essay Example for Free

Advocating for the Inclusion of a Person Essay Some of the greatest medical advancements in the modern age involve the use of many different types of radiation. Radiation therapy is used in treating multiple different types of cancer, and radiation from certain elements are put in X-ray tubes to save countless lives and prevent permanent injury wherever possible. Many organisations also use it for security, as well as the general use in the everyday home. These advancements and many more were based on the work of Marie Curie, renowned female physics researcher. To make a list of people that changed the world for the better we need a way to separate the great, from the truly amazing. One important factor is that they helped people in their time period, and this is made more impressive if they sacrificed themselves to do this. Their work needs to still be felt today, either directly through their efforts, or from advances that have built on what they started. Finally, if the person has been recognised for other awards then that obviously bolsters their position as they have already proven to others that they are worthy of recognition. To change the world for the better, you must do something that helps people. Curie spent all of her working life developing technologies that were used in medicine, directly helping the people around her. She focused most of her energies on discovering, and then researching the properties of Radium and Polonium1. The properties of these elements, Radium in particular, were used to burn away diseased cells in the body2, which we now know to include cancer. As well as this, she also helped make X-Rays more accessible and discovered further ways in which they could be used. This is demonstrated in the work Curie did with her eldest daughter during WWI, setting up 20 mobile X-ray units3 and teaching people how to operate them, as well as taking their own unit to the Western Front. Throughout the war over 1 million people were X-rayed, helping doctors save lives and prevent people from being permanently maimed. In her later life Curie was the director of the Radium Institute in Paris. She recognised that science had become a more specialised field and organised the laboratory with this in mind. It was a major institute devoted to the study of radium and its properties, but it did so by separating scientists into small groups that focused their energies on a particular aspect of radiology. These efforts increased the rate of new innovations and increased our overall knowledge of radiation’s uses and dangers. It is these dangers that constitute part of her posthumous bid for this title. While not essential to be a person who changed the world for the good, if you put yourself through difficult trials and tribulations society puts your efforts in higher regard, as others are less likely to do so. For example, many people would say that although Bill Gates helped the world with the advent of Microsoft, but for all of his contributions the world values him less because of the wealth he has accumulated. In complete contrast to this, the research Curie did that has helped billions of people over the years since her discoveries ended up killing her. Her death in itself helped people, as she was likely the first person to die from radiation poisoning it became apparent that these elements could be dangerous in high dosages and adequate care must be taken. While it cannot be denied that she won a substantial amount of money from receiving two Nobel prizes as well as other awards she put this back into her research as can be observed through her campaigning to receive funds so she could afford another gram of radium for her research4. During the first World War Marie Curie created a real use for the more reliable and effective X-tubes she had developed. To help fund these 20 lifesaving devices, Curie sold off the gold Nobel prize medals she and her husband won4. After they were sent to the Front it became apparent that the medical staff were not aware of how to fully take advantage of the technology, as it had not yet entered most hospitals. To help relieve this issue, Ms Curie herself joined these X-ray units and travelled the Western Front. She did this on a battlefield in which it is estimated that around 8 million people died on over the course of the war. This put her in the way of much harmful radiation with none of the protection that is offered today, and with less developed X-ray machines that created a greater amount of harmful rays. There had already been mutterings of the harmful effects of exposure to these conditions, so it cannot be claimed she took these risks in ignorance of the dangers. Nevertheless, she continued contributing to the war effort, saving more lives than any brilliant tactical manoeuvre which have attracted far more praise. We still use Curies research today in the treating of many different types of illnesses. It was her initial mothering of Radiation that has meant that these discoveries have been possible in the current timeframe. While it cannot be doubted that if it wasn’t for her we still would have discovered some of these properties, we would potentially be many years behind in the battle against cancer, which would mean hundreds more unnecessary deaths every year. X-rays still form a big part of treatment plans in hospitals worldwide5 with it being the main method to quickly look at a person’s skeletal structure and diagnose broken bones as well as finding foreign objects inside someone. While there are other more accurate methods of finding information about peoples interior, they are more time consuming and often not suited to trauma cases where the line between life and death is mere seconds wide. The research into radiation has also been applied for other more mundane purposes. Some of Marie Curie’s research is used at airports in the X-ray scanners that protect over 100 million people every year6 from potential threats. It has the unique ability of being able to scan through all bags quickly without damaging the contents, revealing everything that could be potentially dangerous. Radiation is also used in high quality smoke detectors and luminous watches. Other uses include the tubes of some older TV’s, without which we may never have invested the resources into developing better, more cost effective means of producing what is today such an essential part of everyday life7. Curie’s life has also taught people about the dangers faced by scientists and how their work can lead to many different types of illnesses. It is because we know this we can now protect ourselves from the possible harmful effects of radiation. Whilst not essential criteria to be added to this list, if other organisations have recognised her contribution for their prizes, then we should take their considerations into account. Because she has qualified for these other awards it adds credibility to the claim that she has changed the world for the better. Throughout her life, Curie received many awards, most notably two Nobel Prizes, in Physics and Chemistry, she was the first to receive two Nobel prizes, and the only woman to have done so to this day. She has also been given the Davy Medal, for a discovery in Chemistry (Discovery of new elements), as well as the Matteucci Medal for making fundamental discoveries in Physics. This means that she has actually done ground-breaking work, creating an entirely new field – the field of Radiology, which today is a significant medical specialty. She has also been given the Elliot Cresson Medal for her discovery of the properties of Radon and applying them to the use of X-rays, m aking them more effective and easier to use, as well as the application of her discoveries to the treatment of cancer. 8 To be included on a list of people that have changed the world for the better is a huge honour. We all like to think that we have made a difference, but to be so committed that you will forgo your own safety takes a special kind of person. Marie Curie demonstrated to the world that she is this person. In addition, her efforts have been felt for many years after her life, and will continue to be appreciated indefinitely. Throughout her life Marie Curie worked tirelessly for the expansion of scientific knowledge in the area of radiation, and found many uses for her discoveries. Her life, and even her death helps mankind to save the lives of thousands of people every day and this is why she should be recognised as having one of the greatest positive impacts on the world to date. References http://www.xrayrisk.com/faq.php#q19 http://www.aip.org/history/curie/contents_text.htm http://www.biographyonline.net/scientists/marie-curie.html http://en.wikipedia.org/wiki/Marie_Curie http://www.myhero.com/go/hero.asp?hero=madamecurie http://www.spaceandmotion.com/physics-marie-curie-biography.htm http://www.discoveriesinmedicine.com/To-Z/X-ray-Machine.html#b http://www.bts.gov/press_releases/2009/bts019_09/html/bts019_09.html http://hps.org/publicinformation/ate/q824.html

Promoting Tourism in Tanzania

Promoting Tourism in Tanzania Tanzania is situated just south of the equator in East Africa. The mainland lies between the areas of the great lakes: Victoria, Tanganyika and Malawi, with the Indian Ocean on its coastline to the east (Africa Guide Online 1). Tanzania has frontiers with the following countries; to the North; Kenya and Uganda, to the West: Rwanda, Burundi and Democratic Republic of Congo, to the South: Zambia, Malawi and Mozambique, to the East: Indian Ocean (Tanzanian Government Online1). The country is also the home to the Kilimanjaro which is with its 19,340ft, the highest mountain in Africa (Africa Guide Online 1). Dodoma is the political capital with a population of 300,000, while Dares Salaam is the countries commercial capital (Tanzanian GovernmentOnline 1). Tanzania has three main climatic areas; the coastal area and immediate hinterland, with tropical conditions and an average of 26.6 °C(80 °) and which is high in humidity; the central plateau, which is hotand dry and the third region is the semi-temperate highland areas, witha healthy and cool climate (Africa Guide Online 2). The hot periods arebetween November and February and the coldest areas between May andAugust (Tanzanian Government Online 1). In regards to when the bestseason for tourists to visit is, writers seem not to have found aconsensus; some suggest the standard tourist season is January andFebruary, as the hot dry weather at this time of the year is generallyconsidered to be the most pleasant (Lonely Planet Online). While othersargue that the best times to travel is between July through to Marchfor the Northern and Southern parts of Tanzania as well as Zanzibar.And for the Western area the months from May through to March are mostsuitable for tourist activities (Tan zania Online). Tanzania belongs to the poorest countries in the world. In 2005 thecountry has a population of 36,766,356 and a population growth rate of1.83% (2005 est.), while 36% (in 2002 est.) of the population is belowpoverty line (CIA Online). However, there are various numbers inregards to this subject, and some of them even claim that it is 50% ofthe population which lives below the poverty line (Tanzanian GovernmentOnline 1). And although the numbers are still shocking, there seems tohave been some improvement in terms of the poverty in Tanzania in thepast 20 or so years. Since in 1988, according to IFDA, there werenearly 12 million rural Tanzanians, or 60 per cent of the ruralpopulation, living below the poverty line (IFDA, 1992, Cooksey, citedin Bierman and Moshi, 1997:77). The population in the mainland consist of 99% native Africans (of which95% are Bantu consisting of more than 130 tribes). And the other 1%consists of Asians, Europeans and Arabs. However, in Zanzibar the mixof populations differs, there are much more Arabs, some native African,and then mixes between the two (CIA Online).   This again is mirrored in the religion represented, in the mainland its30% Christians, 35% Muslims and 35% indigenous beliefs, where as inZanzibar it’s more than 99% Muslim (CIA Online). The official language is Kiswahili or Swahili (called Kiunguja inZanzibar). English is the official primary language of commerce,administration and higher education. But Arabic is naturally widelyspoken in Zanzibar, and on top there are various further locallanguages all over Tanzania, naturally with more than 130 differenttribes (CIA Online). The GDP composition by sector looks as followed: agriculture: 43.2%, industry: 17.2%, services: 39.6% (2004 est.). The economy heavily depends on agriculture(coffee, sisal, tea, cotton, pyrethrum, cashew nuts, tobacco, cloves,corn, wheat, cassava (tapioca), bananas, fruits, vegetables; cattle,sheep and goats), accounting for almost half of GDP (85% of exports,employing 80% of work force). The official aid flow in 2000 was1,044.6million USD, which was 11.6% share of GDP in the year 2000.(Ellis and Freeman, 2005) Tanzania seems stable under the Mkapa president leadership, however,political paralysis and deep rifts between minorities seem to havemanifested themselves and are unlikely to disappear within the nearfuture. Also is the support of the opposition (against Mkapa) growing,leading in 2001 to massive rallies and sometimes even violence. The economy received massive boosts in 2001 with the opening of theBulyanuhu gold mine and in 2004 with the opening of the Songosongonatural gas field. Tanzania was also one of the countries affected by the recent December2004 Tsunami. However, thankfully the government had enough time toreact to the warnings, and thus evacuate most of the area, leavingâ€Å"only† 13 killed (Lonely Planet Online). Please see Appendix I on page 3233 for a brief outline of the earlier history of Tanzania. The following dissertation will begin by looking at the current statusand issues in Tanzania’s tourism industry. The second chapter will lookat the very timely issue of sustainability in tourism and in regards toTanzania and the also the UK consumers attitude towards it. The thirdchapter will examine the role of governments in the tourism process. Inthe fourth chapter the marketing tools for a tourism destination willbe analysed. This is then followed by the methodology, which willexplain the methods and methodology used for this dissertation. Thenthe findings are presented, and interpreted. Finally a conclusion willbring to a close the dissertation. Furthermore, naturally, there arethe references, bibliography and some appendices. The dissertation will by no means be exhaustive, due to the time, word,monetary and access restraints. It is merely designed to give someideas towards a possible way of a better promotion of Tanzania inregards to the UK market.  Ã‚   Literature Review Chapter 1: Tanzania and Tourism Before looking at what the means for promoting tourism are, firstly ananalysis of the current state of tourism and its problems in Tanzaniais necessary. Wangwe et al. (1998:67) write on tourism possibilities: â€Å"Tanzania isblessed with many attractions for tourism including wildlife, MountKilimanjaro, and beautiful beaches. There are also many cultural andhistorical attractions as well, such as traditional ngomas, andZanzibar and other coastal towns whose sights show the interaction ofEast Africa with many ancient civilizations including the Romans, theIndians and the Middle East†. Tourism in Tanzania is a fairly new development. In fact â€Å"for nearlythree decades after Tanzania’s independence, tourism kept a very lowprofile. However, the National Tourism Policy, which was put in placein 1991, and the government policy of trade and economic liberalizationhave had a positive impact on the acceleration of tourism development†.And â€Å"As of 1994, the National Park system had expanded to eleven,namely, Serengeti, Ruaha, Ngorongoro, Mikumi, Tarangire, Katavi,Kilimanjaro, Rubondo, Manyara, Arusha and Gombe Stream†. Also â€Å" In 1994about 262,000 tourists visited Tanzania† (Wangwe et al. 1998:67)†. In fact, tourism is Tanzania’s fastest growing sector, however stillcounting for less than 10% of GDP (Author Unknown, Nov.2002). Andtourism is also Tanzania’s second largest foreign exchange earner(Author Unknown, 01/02/1998). Pollock (cited in Fennell, 2003) writesthat tourism has started to be an important part in the economy ofTanzania. However, the importance of game conservations has beenrecognized nationally as well as internationally, standing in directcontrast to tourism development. And also although tourism may help tofund conservation and development, the reliance on it can beproblematic due to the fickle nature of the market (Smith and Duffy,2003). However, the tourism industries mission statement which forms the basisof the tourism planning policy is to: â€Å"†¦.develop quality tourism thatis ecologically friendly to the conservation and restoration of theenvironment and its people’s culture† (Author Unknown, TanzaniaGovernment Online 2). Nevertheless, National Parks are already often overcrowded, and this isdeveloping into a serious problem (Hein, 1997). The Sopa Lodges inTanzania are fully booked throughout the summer, and Agent NinaWennersten of Woodcliff Lake says that Tanzania’s tourism has doubledin each of the last two years (Ruggia, 2004). Also the Africa SafariCo’s chief executive Susie Potter said that the year 2005 was shapingup to be a great year for them (Travel trade, 17/11/2004). Smulian(2005) writes that â€Å"agents should advise visitors hoping to see thestunning wildlife of Tanzania’s national parks to book early this year,after the countries best-ever season saw overbooking at lodges lastsummer†. All in all it seems that Tanzanians tourism market is booming.The UK is in fact the largest tourism market for Tanzania, saysdirector of the Tanzania Tourist Board, Peter Mwenguo. He also notes in2004 that the tourism industry in Tanzania is booming now (Ruggia,2004). And although environmental efforts seem to be taken seriously, such asthe Serena Hotel Chain in Tanzania, which operates to environmentalstandards that are among the world’s best (Middleton and Hawkins,1998). Nevertheless, the country is lacking in adequate infrastructureand there seems to be no multi-sectoral approach, nor has thedevelopment of tourism been very coordinated (Wangwe et al. 1998:68). This then leaves the government with various difficulties in developinga sustainable tourism policy, and writers such as Schmale (1993) giveexamples of Tanzania in regards to the socio-political and economicalenvironment and the challenges local organizations face. For examplethere is the problem of the socio-cultural impact on the Maasai peoplewhose traditional territory includes the National Parks. â€Å"Employmentfor the Maasai living around these parks was limited to posing forphotographs and selling craft souvenirs (Bachman, 1988, cite in Halland Lew 1998:63)†.   Tanzania targets high-spending tourists and the steep rise in touristnumbers have increased the pressure on services (Author Unknown,Nov.2002). The country is thus opening up opportunities along theIndian Ocean shoreline (Author Unknown, Nov.2002) namely the CC Africalodges on less-visited parts of Tanzania (Dunford, 2004). However, Vesely (2000) comments that there are also plenty ofpossibilities for not so wealthy visitors to go to Tanzania, and thatthere are well developed camp-sites, tented camps and motel stylefacilities. However, in the past eight years, there also has been some negativenews on Tanzania. Just recently there were two British students shot ina violent ambush on the Island of Pemba in Tanzania (Dennis, 2004). TheForeign and the Commonwealth Office immediately updated the traveladvice, since last month there was already a fatal shooting of aBritish tourist and a fatal shooting of a British businessman inTanzania. And tour operators do believe that this will hit touristnumbers in a negative way (Dennis, 2004). Unfortunately, theseincidents have not been the first once, and there have been eventsalready in earlier years. In 1998, US embassies in Kenya and Tanzaniawere bombed by terrorists, naturally resulting in heavy cancellationsfrom US tourists at the time (Berger, 1998). Furthermore were theresome political violence incidents in Zanzibar in 2001, which spoiledthe reputation of Tanzania as a stable and progressive democracy(Vesely, 2001). One could expect and argue that all of these in cidentshad negative impacts on the tourism in Tanzania, and thus a specialpart in Chapter 4: Tourism and Marketing will be allocated toward themarketing of a destination in crisis.   The above chapter has outlined that Tanzania’s tourism industry isperforming very well, and that indeed the UK tourists are their primemarket. In fact, there were even overbooking last year, due to suchhigh demand. Consequently, there are new resorts opening up and it isquestionable to whether one should further exploit the tourismopportunities, in the light of sustainable development and tourism.  Ã‚   Although modern mass tourism only appeared post war 1950’s (Weaver andOppermann, 2000 and Winpenny, 1991), the results that uncontrolledexploitation of tourism opportunities has shown is catastrophic, as canbe seen on examples such as the Spanish coast (Richards and Hall,2000). Thus unsurprisingly, sustainability is arguably the new fad wordin the tourism industry, since many destinations now faceenvironmental, socio-cultural and even economical damages caused by thechaotic growth of (mass) tourism. In fact; â€Å"There are examples fromalmost every country in the world, where tourism development has beenidentified as being the main cause of environmental degradation†(Lickorish and Jenkins, 1999:85).   Therefore, the practice of sustainable development is of crucialimportance. The definition offered at the Globe ’90 Conference inVancouver for sustainable tourism and development was as followed;â€Å"Sustainable tourism development is envisaged as leading to managementof all resources in such a way that we can fulfil economic, social andaesthetic needs while maintaining cultural integrity, essentialecological processes, biological diversity and life support systems†(Tourism Stream Action Committee 1990, Ledbury cited in Hein, 1997:30). Tourism’s impacts can be divided into three elements; economical,environmental and socio-cultural (Coltman, 1989). Thus, those are thethree headings that not only the sustainable debate, but also otheroutcomes should be measured at. Therefore, according to sustainabletourism, three points have to be achieved through tourism development: 1.  Ã‚  Ã‚   Increasing economic value of tourism 2.  Ã‚  Ã‚   An improvement in the life quality of people 3.  Ã‚  Ã‚   Protection and responsible use of natural resources (Keyser, 2002)    And also consumers are responding to this new sustainability â€Å"trend.In fact, mainstream consumer preferences are being influenced by thismovement for responsible forms of tourism (Goodwin cited in Jenkins etal. 2002).   And Butcher (2003) notes on an important shift to a growthin ethical consumption. Thus, sustainability also indirectly influencesthe economic impact, in terms of consumer choices for sustainability.   Especially our target market, the UK, seems to show an interest incriticism of tourism development and â€Å"bad tourism and tourists† (Allenand Brennan, 2005). Therefore, sustainability development and tourismshould be practiced by the Tanzania government and tourism industry.Not only because it will help to ensure that the environment will notget too spoi led and thus leave good prospects for future tourismbusiness, but also because it might arguably be seen as favourable bythe UK target market.   The involvement of governments in the process of tourism promotionarguably varies in levels depending on the country. And thus thequestion arises whether and when governments should be involved, notonly in the marketing, but in the business of tourism. Jeffries (2001) argues that due to the cooperation and coordinationrequired, due to the complexity of the industry and its products,debatably only the government has the authority and apparatus toorganize such successfully. Furthermore does he outline that â€Å"in verypoor developing countries (such as Tanzania) governments are encouragedby aid programmes to use tourism not only as a tool to combat povertybut as a means for encouraging and financing biodiversity and natureconservation, a matter of considerable interest in donor communities†(Jeffries, 2001:106). Therefore, it could be suggested that the governments involvement seemsof crucial importance to the success of Tanzania’s tourism future, butalso to the country in itself in terms of sustainability on theeconomic, environmental and socio-cultural aspect. In fact, the Tanzanian government seems to have recognized such, andis highly concerned with improving the infrastructure quality anddiversity, ease of destination entry formalities, revision ofapplicable taxes and maintenance of peace, stability and security,regulation of foreign exchange regulations and controls (TanzaniaGovernment Online 2). â€Å"†¦. marketing is a strategic process that aims to fit the resources ofa destination to the opportunities existing in the market† (Godfrey andClarke, 2000:125). Following the thought of this quote, one couldpostulate that marketing is finding a way to identify the market whichwill be interested in the resources available. Before the promotion of the destination starts, a marketing plan should be established. The marketing process which results in a marketing plan should focus on answering four questions: †¢Ã‚  Ã‚  Ã‚   Where are we now? [situation analysis; PEST and Porter’s 5forces and SWOT]; †¢Ã‚  Ã‚  Ã‚   Where do we want to be? [marketing objectives]; †¢Ã‚  Ã‚  Ã‚   How do we get there? [strategies and tactics]; †¢Ã‚  Ã‚  Ã‚   How do we know if we’ve got there? [monitoring; before-and-afterresearch, marketing productivity ratios, evaluation and control]. (Godfrey and Clarke, 2000) This should then lead to 2 different marketing plans, a 3-5 yearstrategic marketing plan, setting the outlines for the activities andthe directions for the annual plans. And the annual or the tacticalmarketing plan which should have detailed actions and methods formonitoring achievement (Godfrey and Clarke, 2000). Then it is important to look at the consumer behaviour. The consumerbuying process can be broken down into five steps: Problem Recognition,Information Search, Evaluation of Alternatives, Purchase, Post-PurchaseEvaluation or behaviour (Dibb et al., 2001 and Kotler et al. 1993:47).It is debatably of crucial importance to understand the behaviour ofthe consumers, as especially during the information search and theevaluation of alternatives stages they are faced with so many possibletourism destinations. Pike (2004) argues that consumers nowadays havemore product choices but less decision making time than ever before.Therefore underlining that the means in which the consumer comes incontact with the marketing effort of Tanzania, arguably needs to bememorable and favourable. Pike (2004) further outlines this by arguingthat the size of a consumer’s decision set of destinations will belimited to approximately four, and destinations not included in thatset, are much less likely to be chosen.   Next the market segment for Tanzania needs to be identified. â€Å"A marketsegment can be defined as ‘a subgroup of the total consumer marketwhose members share common characteristics relevant to the purchase oruse of the product’† (Holloway, 2004: 116). There are different types of segmentation; geographic segmentation,demographic segmentation, psychographic segmentation and behaviouralsegmentation (Kotler et al. 1999). Due to the given constraints, it isimpossible to undertake serious market segmentation in thisdissertation. After the segmentation has been decided upon, the destination needspositioning. The successful implementation needs to follow these sevensteps. 1. Identify the target market in travel context 2. Identify the competitive set of destinations in the target market and travel context. 3. Identify the motivation/benefits sought by previous visitors and non-visitors. 4. Identify perception of the strengths and weaknesses of each of the competitive set of destinations. 5. Identify opportunities for differentiated positioning. 6. Select and implement the position. 7. Monitor the performance of the positioning strategy over time.   Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚   (Pike, 2004:117) The positioning elements consist of the destination name, a symbol anda slogan (Pike, 2004). The name, in a case for a tourist destination isnaturally already given, However, the Tanzanian government should thinkof a creative symbol that will stay in people’s mind. Also (accordingto Pike, 2004) does Tanzania not have a slogan yet, therefore a catchyslogan such as â€Å"I  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   New York† should be developed. All of those efforts will help in creating a brand image. A brand ismore than a symbol; it’s a promise to the consumer, and thus representsmore than a logo (Pike, 2004). And since holidays are a high-riskpurchase, due to the fact that the tourist can neither directly observewhat is being bought nor try it out (Goodall and Ashworth, 1988), itseems of vital importance that a strong brand image is developed. Andbrand loyalty can be easily measured by repeat and referral customers(Pike, 2004). There are three marketing strategies that lead to commercial success;low cost leadership, differentiation (high added value) and focus(specialization to uniqueness) (Holloway, 2004). From the aboveanalysis it could be argued that Tanzania does not rely on low costleadership, but rather on a differentiation strategy. In fact;â€Å"Differentiation is the path chosen by most brand leaders in anyindustry† (Holloway, 2004:270). The next step should be to communicate information and messages to thepublic, which can be done through four different ways; advertising,personal selling, sales promotion and publicity (Holloway, 2004). The advertising can take numerous forms and can vary from persuasive toreminder advertising, variations from high to low budget, from a moodor image to a fantasy or a lifestyle message, from newspaper totelevision, direct mail to radio and magazines to the timing of themedia (and many more) (Kotler et al., 1999). The success can be measured in the communication effect through copytesting. The pre-testing through the direct rating should naturally bedone prior to the release of the advertising. And for post-testing anadvertisement, recall tests or recognition tests can be used (ibid.).The sales effect should be measured, which however proves a ratherdifficult task. Although there often is a relationship betweenpromotional spend on sales, the exact correlation is almost impossibleto establish, due to so many other influences (Holloway, 2004). The RETOSA (Regional Tourism Organization of Southern Africa) marketingresearch and promotions manager Francis Mfune says that they need totarget the trade, especially wholesalers if they want to promote theirtourist destinations well (Ruggia, 2004, II). Therefore, it could beadvised that the government tries and establish good relations withwholesalers in the UK.   The public relation is another promotional tool for the government ofTanzania. However, arguably not always are the public relationscontrollable. As can be demonstrated on the case were some tourismofficials of Tanzania, Kenya and Ethiopia blaming the negative mediapublicity which portrays Africa as a terrorist continent, for thebusiness loss in their tourism industries (Verde, 2003). The PR activities vary from press relations to product publicity,corporate communication, lobbying and counselling (Kotler et al. 1999).The Tanzanian government could use PR promotion in the form ofpublications, special events, news, and speeches (ibid.) And as for promoting Tanzania under the current problems with crime andterrorism, there are some steps to marketing of a destination in crisis: Step 1: Identify the event/problem as either a crisis or a hazard Step 2: Establish a crisis management team (Media and PR, relationswith the travel industry in source markets, destination responsecoordination with the local tourism industry, liaison with local andregional tourism authorities and foreign governments, governmentsadvisories and travel insurance and alliances with tour operators,airlines and hospitality industry representatives servicing thedestination in source markets) Step 3: Promoting the destination during and after a crisis Step 4: Monitoring recovery and analysing the crisis experience (Beirman, 2003).    In the methodology, it will be outlined how theresearch was conducted, which designs and methods were used as well ashow the data was collected and an explanation of why the particularmethods were used. The research process onion (please see Appendix IIon page 34) developed by Saunders et al. (2003; 83) was used asguidance and hopefully helps elucidate resea rch method and methodologyused to the reader.  Ã‚  Ã‚  Ã‚   1. Research philosophy The research philosophy is represented by two different corners ofthought; the realist (objectivist) and the relativist (subjectivist)(Saunders et al., 2003). Realist: positivistic, a stance of a natural scientist, believes inquantitative data and external realities. Relativist: interpretivism,believes in qualitative research and the social construction of reality(Saunders et al., 2003). It places a rather difficult task to identify which philosophy theresearch was based on, as there are parts of both corners apparent.However, the realist corner arguably was more present. To furtherexamine the different philosophies, it would be advisable to look atrealism and relativism in the view of ontology and epistemology.Ontology is described as the â€Å"assumptions we make about the nature ofreality† (Easterby-Smith et al. 2002: 31), while epistemology is theâ€Å"general set of assumptions about the best ways of inquiring into thenature of the world† (Easterby-Smith et al. 2002: 31). 1.1 How do we know what is valid During the first part of the dissertation, the research was focused onsecondary research, including some quantitative data. The disparitybetween some of the research makes it difficult to depict a clearpicture. The realist perspective sees validity in whether the researchprocedures can supply an accurate illustration of reality(Easterby-Smith, 2002). Arguably this proves almost impossible in the country of Tanzania, dueto the differences between Tribes, as well as due to the lack offormally conducted research, and the disparity of locations andconditions of living standards of people. However, for the secondaryresearch conducted about the theories of tourism, sustainability andmarketing, a reliable picture should have been depicted on the varioustheories and concepts. All the secondary data was gathered from books,academic journals, online databases such as Ebscohost.com, newspaperarticles and online resources. As for the primary research, only a small sample of research wasconducted, making the reliability of this preposterous. However, theprimary research was mainly used to tests some of the marketingtheories, to elucidate which efforts would be worth furtherconsidering. The reliability of the research is arguably more positive,as it is unlikely that the respondents would have given differentanswers to a different person. The generalizability of the research islimited however, although it might give insights into countries with asimilar tourism package, the research was made solely with Tanzania inmind.   2. Research Approach There are two different research approaches, one is theory testing,namely the deductive approach, and one is theory building, namely theinductive approach (Saunders et al., 2003). Again, it is most difficultto apply one approach only to the research. In the first part, thetheory is outlined, and in the primary research, it is tested. However,by no means can it be claimed that this dissertation has build atheory, and thus it is arguably more of a deductive research approach. 3. Research Strategies â€Å"By a research strategy, we simply mean a general orientation to theconduct of business research† (Bryman and Bell, 2003:25). Bryman andBell however focused the research strategy on the distinction betweenresearches being conducted through quantitative or qualitative data.Whereas Saunders et al. (2003) see the research strategy more as ageneral plan of how one goes about answering the research question. 3.1 Case Study Daymon and Holloway (2002) describe the case study research as arigorous examination which uses multiple sources of evidence of asingle entity, which is fixed by time and place. It is best used wheninvestigations into the how and why are done. Saunders et al. (2003)see case studies as investigations into a timely topic, using numeroussources of evidence and collection methods including; questionnaires,observations, interviews and documentary analysis. In the first part of the dissertation, the focus was on giving aclearer picture of the product to be marketed. Because arguably, if onedoes not know what it is that has to be marketed, one can not identifythe means required to market the destination successfully. Therefore, firstly the country Tanzania was introduced, then the stateof tourism in Tanzania, followed by a brief outline of the timely issueof sustainability in tourism. Furthermore there is the chapter abouttourism and the government. Then the marketing means were identified,which could possibly yield a good result in attracting UK customers toTanzania, however, to tests whether those means had any ground to standon, the questionnaires were conducted, to analyse the peoples responseto the suggested means. Therefore, the how is attempted to be answered,and sometimes also the why.   4. Time horizons Again there was a mixed approach. For the first part of thedissertation, there was a longitudinal time horizon in some aspects, asthere were some historical facts. However, the main focus of timehorizon for this dissertation will be the cross-sectional, as it isfocused on what are the means nowadays, to attract UK tourists toTanzania (Saunders et al. 2003). 5. Data collection methods 5.1 Sampling Non-probability sampling was used in line with the case study approach(Saunders et al., 2003). Only 20 face to face interviews wereundertaken, which actually represents a very small sample from thenumerous possible UK tourists. This was done using purposive samplingin a homogenous way (Saunders et al., 2003). People who came outside ofa travel agent were asked to complete the face-to-face interviews withquestionnaire which consisted of specific questions 5.2 Market Research Questionnaires The questionnaire was constructed for the use of face-to-facesemi-structured interviews (Birn, 2000). The questionnaire had somestructured questions, being fixed-choice and pre-coded, and somestructured questions without fixed-choice (ibid.). To capture the data,note taking on the inquirers side was undertaken. 5.3 Questionnaire design Following is a brief outline of the various issues considered when designing a questionnaire:    Wording; tiny changes in the wording can lead to completely different responses (Foddy, 1993).   Design; as well as layout is of vital importance to avoid confusion (Sanchez cited in Bulmer, 2004). Sequence; the answer the respondents gives to one question, mightaffect the answer to the next question, thus paying attention tosequencing is important (Foddy, 1993). Sensitivity; especially when formulating sensible questions (Foddy, 1993). Memory; unfortunately, there are limits to the human memory (Foddy, 1993). In order to avoid ambiguity in the interpretation of the questions, thequestionnaire was pre-tested to ensure only one possible interpretationof the questions was possible (Noelle-Neumann, cited in Bulmer, 2004).But one has to take into account, that even if the questions areclearly understood by the respondents, there may still be variations inwhat respondent’s say, as to what they actually mean or do (Lave et al.1977 Clement, 1982, cited in Machin, 2002). 6. Data Analysis The data from the face-to-face questionnaires was analyzed in a simplebasic way. Each question was analyzed by itself. The number of times acertain answer was given was counted and shown as findings. The answersin conjunction with the literature, mainly from chapter 4, were thenfurther interpreted in the interpretation of findings 7. Research Ethics The questionnaires were designed (hopefully) in a sensible way so thatpeople should not have felt uncomfortable answering the questions. 8. Politics of access There were no issues in regards to politi